HIDDEN Food Club

Tucked behind a boutique hotel in North Beach, Hidden Food Club is more than a restaurant—it’s a discovery. We partnered with the founders from day one to develop the name, logo, visual identity, print materials, and even guide elements of the interior design. The goal was clear: create a brand that felt exclusive yet approachable, natural yet refined. The result is a cohesive, immersive experience that feels as hidden and special as its name suggests.

‍