Myrtle Ave Bagels

Our collaboration with Myrtle Ave Bagels started with a clear challenge: their shop had great product and local love, but no distinct brand identity to match the personality of their neighborhood. They needed a visual direction that felt authentic, memorable, and instantly recognizable—something that could grow with them as they expanded.

The goal was simple: build a cohesive brand system that captured the charm of the community while standing out in New York’s crowded food-and-beverage scene. The client wanted a warm, approachable identity, strong storytelling, and graphics that could be used across packaging, signage, merch, and digital platforms.

That’s where Clinton the Pigeon came to life. We created him as a lovable mascot—rooted in NYC culture, full of personality, and designed to spark connection. Clinton became the heart of the brand: fun, iconic, and flexible across all touchpoints. He turned Myrtle Ave Bagels from a neighborhood spot into a brand people talk about, remember, and share.

Now the brand has room to grow in every direction—spreading its wings, expanding into new storylines, and winning the hearts of the community. It’s the kind of identity built for long-term recognition, engagement, and serious marketing potential.

Check them out on social media @myrtleavebagels

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