1DAYiNTHE is a podcast about the process of purchasing a home targeted to the Black and Brown community.
A group of 6 New Yorkers have decided to create this podcast to help people like them in the process of purchasing a home. Also they are going to talk about topics like financial wealth, generational wealth, credit, loans and more.
It was a wonderful challenge to work with 6 individuals (male and females) with 6 different views, tastes, perceptions and opinions. They made this challenge super pleasant because they were extra organized with their consensus process and the messaging was always clear.
They needed a brand that was versatile, that represented them as Black and Brown, that fit the industry, that fit the NY scenario and most importantly that worked in different pieces like apparel for example.
It was great working with them!