Healthy Choice is a market in New York City that after 11 years serving the community, the store wanted and needed to stand out from the multiple small-to-medium stores found in the same area.
They wished to let the customers know that they were keeping up with the times and that they were offering a cleaner option and way of living. TheBrandley created a beautiful brand -from the employee uniforms to the entire storefront- based in the “Health & Energy” concept that encourages people to live a lighter and stress free life.
They just opened their second location in the Bronx. Congratulations friends at Healthy Choice.
Kiyoshi, a sushi bar in the heart of NYC needed a completely personalized brand identity that included their menu, postcards for tourists to take with them, logo, business cards for managers and signage for the front window. The Brandley created a unique and beautiful system using the coy fish as a supporting illustration and the sushi roll as the main and lead symbol.The color palette was carefully selected to portray mysteriousness, cleaninganess, attention to detail, sophistication and wealth.
Brand Attributes: Elegance, modernity, edgyness, oriental, contrasting, urban, sophisticated, design oriented.
* This project is a case study.
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